What main problems are solved?

• Reduction of costs in film and image production

• The content can be used for multiple market segments such as individuals, couples, groups

• Reuse of film content for Social Media (SoMe), Showreels, Recaps, client pitches, newsletters, etc.

How does Broadstone solve this?

• Broadstone creates a plan and captures everything, not just parts of the product. This avoids the need for re-shooting when new requirements arise.

• Broadstone boasts extensive experience and knowledge from the travel industry, understanding the content needs of different customer groups.

• The way we film ensures longevity. Think of the content as building blocks that can be re-edited into new films/content as new needs arise.

Broadstone's Smart Content strategy introduces a new, holistic, and sustainable approach to thinking about film and image production. In order to utilize the film material for multiple purposes, we capture the entire product in various scenarios.

Smart Content Production includes various stages such as planning, filming, production, and music rights. It also provides full usage rights, allowing customers to distribute freely without concerns about royalties.